Azienda Agricola Bric Cenciurio

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      The name of the winery originates from an ancient vineyard located in the historic Roero region, known as Bric Cenciurio. It was from this meaningful place that, in 1990, Franco Pittatore and his brother-in-law Carlo Sacchetto chose to unite their family properties in Barolo and Roero, bringing to life a shared vision: to produce traditional, high-quality wines. What began as a dream soon evolved into a well-founded project—one that is now carried forward with dedication by Franco’s sons, Alessandro and Alberto, through the cultivation of estate-owned vineyards in Barolo, Novello, Castellinaldo, and Magliano Alfieri.

      The family's commitment to preserving traditional agricultural practices—passed down through generations and enhanced by modern oenological expertise and ongoing research—forms the foundation of their sustainable approach to viticulture.

      Manual work is performed meticulously across all vineyard sites, reflecting a philosophy that values care over scale. A portion of the land is intentionally left to natural forest, a deliberate choice to prioritize biodiversity and preserve a balanced microclimate, rather than pursue increased yields. This respect for nature continues in the cellar, where vinification processes honor the integrity of the grapes and follow their natural rhythms.


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