The name of the winery originates from an ancient vineyard located in the historic Roero region, known as Bric Cenciurio. It was from this meaningful place that, in 1990, Franco Pittatore and his brother-in-law Carlo Sacchetto chose to unite their family properties in Barolo and Roero, bringing to life a shared vision: to produce traditional, high-quality wines. What began as a dream soon evolved into a well-founded project—one that is now carried forward with dedication by Franco’s sons, Alessandro and Alberto, through the cultivation of estate-owned vineyards in Barolo, Novello, Castellinaldo, and Magliano Alfieri.
The family's commitment to preserving traditional agricultural practices—passed down through generations and enhanced by modern oenological expertise and ongoing research—forms the foundation of their sustainable approach to viticulture.
Manual work is performed meticulously across all vineyard sites, reflecting a philosophy that values care over scale. A portion of the land is intentionally left to natural forest, a deliberate choice to prioritize biodiversity and preserve a balanced microclimate, rather than pursue increased yields. This respect for nature continues in the cellar, where vinification processes honor the integrity of the grapes and follow their natural rhythms.
1 product
- Red Wine
- Barbera
- Sustainable
- Dry
About the Winery
Azienda Agricola Bric Cenciurio

The name of the winery originates from an ancient vineyard located in the historic Roero region, known as Bric Cenciurio. It was from this meaningful place that, in 1990, Franco Pittatore and his brother-in-law Carlo Sacchetto chose to unite their family properties in Barolo and Roero, bringing to life a shared vision: to produce traditional, high-quality wines. What began as a dream soon evolved into a well-founded project—one that is now carried forward with dedication by Franco’s sons, Alessandro and Alberto, through the cultivation of estate-owned vineyards in Barolo, Novello, Castellinaldo, and Magliano Alfieri.
The family's commitment to preserving traditional agricultural practices—passed down through generations and enhanced by modern oenological expertise and ongoing research—forms the foundation of their sustainable approach to viticulture.
Manual work is performed meticulously across all vineyard sites, reflecting a philosophy that values care over scale. A portion of the land is intentionally left to natural forest, a deliberate choice to prioritize biodiversity and preserve a balanced microclimate, rather than pursue increased yields. This respect for nature continues in the cellar, where vinification processes honor the integrity of the grapes and follow their natural rhythms.
Press Reviews
Wine Align
92 points - David Lawrason
From a small fairly new estate with vineyards in three zones, this is a delicious, youthful barbera. It shows fairly deep bright ruby-purple colour. It is aromatically generous with jammy yet sour-edged red fruits - raspberry, pomegranate - fresh herbs and very little oak evident. It is medium bodied, energized by lively acidity and some warmth. Quite juicy and delicious, with more botanical/herbal notes emerging on the palate. The length is excellent. A class act! Tasted January 2025
92 points - Michael Godel
Important producer of langhe nebbiolo and Barolo from that eponymous commune also does barbera from Roero’s Magliano Alfieri. No matter what bank of the Tanaro River the wines call home because you can bet Bric Cenciurio will make an important varietal wine and barbera delivers just that. An example apt described as medium body “plus,” with the grape’s well known acidity captured as well as any in the area. Delivers soil by concept, terroir as reality and fruit with as much positive energy as they come. Fun, energetic and invigorating. That’s what you want. Drink 2025-2028. Tasted January 2025.